About Verrsa Vibe
India's independent voice in music.
Why we exist
Indian music doesn't need another corporate tastemaker. It needs a label run by people who actually listen — to records, to artists, to the country.
Verrsa Vibe promotes multilingual, cross-genre content from emerging Indian artists. We exist to offer genuine, transparent opportunities to emerging talent across India — particularly those who want to enter the film or music industry without facing industry exploitation, false promises, or unnecessary struggle.
How we work
Artist-first. Always. Transparent contracts in plain English. Fair revenue splits — no hidden recoupments, no eternal options.
We invest in development before release: studio time, producers, mentors, marketing, video. Multilingual, cross-genre, driven by heart and executed with precision. We don't sign a record. We sign an artist.
Who we are
A small team of A&Rs, producers, marketers and publicists scattered across Mumbai, Bangalore and Delhi. We've worked across film music, indie scenes, live touring and digital. We came together because we wanted to build the label we always wished existed.
The mark and the name
Verrsa Vibe, explained.
The mark. Two V's, one letter.
Look at the V again. There are two of them. The outer stroke is the label — Verrsa Vibe. The inner stroke is filled with musical notation: every note, every clef, every staff line — the music itself. Above the right stroke sits a pair of headphones — the listener. Three pillars of an entire ecosystem, folded into one letter.
The name. Verse and vibe.
Verrsa from verse — what Indian classical music calls antara, the part of a song where the story breathes between the choruses. Vibe from vibe — the feel a verse carries. Every verse has its own vibe.
We don't sign artists. We sign verses.
Press · Critical Consensus
"Multilingual, cross-genre content driven by heart and executed with precision — a transparent path for emerging talent without industry gatekeepers, false promises, or struggle."
— Tribune India · ANI · PTI
Built on Top-Tier Infrastructure
Real partners. Real receipts.
Distribution
TuneCore
Global digital distribution across Spotify, Apple Music, YouTube Music, JioSaavn, and 150+ platforms.
PR & Marketing
Bolsterflip Media
Exclusive PR & Marketing services provider. Press distribution and marketing campaigns for Verrsa Vibe handled through their independent network.
bolsterflipmedia.com →Verified Producer
IMDb
Rudra Jaiitly — verified Music Department credits across all five Verrsa Vibe releases.
imdb.com/name/nm16706927 →Why GTB exists · What we're replacing
What artists have lived with. And what we're building instead.
The Indian music industry has run on the same broken system for decades. Selectors taking cuts from both sides. Songs disappearing into other people's catalogues. Regional artists invisible to the national industry. Music directors finding singers through phone networks built on nepotism. We are not adding to that system. We are replacing it.
Without GTB
Selectors take cuts from both sides — from the artist and from the label.
With GTB
Zero middlemen. Zero cuts. Direct artist-to-buyer.
Without GTB
Pay a selector upfront to 'push' your song into the pipeline.
With GTB
No upfront fees to the artist. Ever.
Without GTB
Songs get stolen — surface later under someone else's name with no recourse.
With GTB
Every upload Aadhaar-verified and timestamped. Proof of authorship for life.
Without GTB
Only personal contacts get past the gate. Pure nepotism.
With GTB
Verified buyers listen on pure merit. No contacts required.
Without GTB
Middlemen dictate deal terms and take an ongoing percentage forever.
With GTB
Artist and buyer negotiate directly. GTB charges one flat fee, then steps aside.
Without GTB
Regional artists in Punjabi, Haryanvi, Bhojpuri, Tamil, Telugu are invisible to the national industry.
With GTB
Pan-India discoverability across all languages, all genres, all twenty entertainment industries.
Without GTB
Music directors find singers through phone networks built on decades of nepotism.
With GTB
Voice Showcase searchable by genre and language. Composition Showcase searchable by mood. Lyrics Showcase searchable by language.
Corruption. Theft. Exploitation. Artists lose.
Transparent. Verified. Merit-based. Artists win.
This is why GTB exists.
Read the full programme →Partner Programme
Newcomer Debut Programme
Verrsa Vibe is the official music label partner for Gateway to Bollywood's Newcomer Debut Programme.